Commercial Services
The National Performance Advisory Group aims to have a positive impact on our communities by reinvesting profits to support NHS innovations. We have established a revised mission and a set of underlying principles to guide our actions.
Mission: Generating Income, Investing in Innovation
Our mission is geared towards positioning the East of England Ambulance Service NHS Trust (EEAST) as a leading national health innovator by sponsoring impactful projects that enhance outcomes for our patients and communities, while also delivering social value through our partnerships.
To achieve this, we adhere to the following underpinning principles:
Revenue Generation
All profitable income generated is reinvested into our commercial fund, which supports innovative initiatives across EEAST. This direct investment has a tangible impact on your communities.
Partnership Working
Our focus is on providing innovative and high-quality services that meet your business needs while simultaneously creating social value within our partnerships. Collaboration is key to our success.
Service Provision
We strive to deliver innovative and customer-focused services to both NHS and commercial businesses, aiming to improve overall experiences and outcomes.
Outsourced Contact Centre
CallEEAST offers NHS Trusts and commercial organisations a large range of contact centre services, such as Inbound Call Handling and Virtual Receptionists. All profits are reinvested back into the East of England Ambulance Service NHS Trust to support NHS innovations and enhance patient outcomes.
Community and Business-Based Training
Through TrainEEAST delivering our paramedic-led training programmes, we empower communities by providing continuous training opportunities. This enables them to better serve the population and respond effectively to immediate intervention needs.